The Savoy Hotel
on Little Collins, Melbourne

The Savoy Hotel on Little Collins has reunited with
its rich heritage. It has had many incarnations, from
its origins in the 1880s, to its Art Deco reincarnation as The Alexander Hotel in the 1920s, to its time as Melbourne’s iconic Savoy Plaza in the 1960s. In 2018 the hotel was renamed The Savoy Hotel on Little Collins.

I was brought in to design the hotel logo and supporting collateral. The brief was to design a look that compliments the hotels history.

Deliverables

Logo Design
Brand Guidelines
Typography
Menus
Guest Cards
Brochure
Social Media

What I DID

Concept
Design
Finished Art

Savoy-Hotel-PM-1-1080.jpg
SHM-BUILD-1.jpg
SHM-BUILD-2.jpg
SHM-BUILD-4.jpg
SAVOY-BUILDING.jpg
SAVOY-GUIDE-2.jpg
SAVOY-MINI-BAR-MENU.jpg
SAVOY-BC.jpg
SAVOY-GREEN-CARD.jpg
SAVOY-BUILDING-2.jpg